As someone who has been in rescue, yeah actually sometimes you need to be willing to exploit circumstances for money.
-e.g. I am a part of a shelter that is trying to raise money to build a new shelter
-shelter has begun to take rescues in from high-kill areas such as Texas and California, along with dogs from even out of the country like Iran and South Korean meat trade dogs
-these animals make it in the news, bring in lots of donations
One of the largest rescues in the area does this as their theme... they name their dogs after rockstars and such, get them backstage at concerts, have created and publicized "bucket lists" for their terminal cases... but guess what, it has given them the means to have their own van, adoption center, and huge network of fosters and volunteers.
Positive outcomes for publicized animals is very good for rescues so I would absolutely not call that a fault. Yes, attacking the vet is. But you know what, the public is going to want to see that. All these "Justice for So-and-So" groups get started on facebook because people who are unfamiliar/ignorant about circumstances surrounding want someone to blame and be held accountable and they're not going to listen to logic.