Those are the students they feature on their website, of course they're special - it makes the school look better. I'm sure every class has a handful of people with outrageously unique experiences. However, look at all the kids that get in every year that are "cookie cutter." You need to self-evaluate and be honest and genuine about you as an applicant. This is going to sound SO cheesy, but every single one of us has something special about us. Figure out what that is about you and make it shine through. It doesn't have to be some crazy EC. You won't know if you don't try. This process will beat you down, don't let it get the best of you!